This week I shared on my IG stories that I was planning to create 90 days of content in two weeks. It’s an intense strategy to execute and I had to revisit the importance of execution.
Execution is a critical skill and we strive to perform it well, but we may
a) underestimate how important it is to our success or
b) not recognize the reasons we’re NOT executing
Most of us are pretty good at coming up with ideas for the future, and many of us are pretty good at developing plans to achieve those things.
I know I certainly am. If you were to take a look at the notes app on my phone, you will see all the plans and ideas that remain unexecuted greatness.
Many of the things in there are ideas for things that could be followed by a page or two of details on how I could do it. I have plans for books, a video series, a new business idea, an exercise routine, and an improved process for creating content.
Will I ever do those things? Some, yes. Others, no.
Like almost everyone else on Earth, I’m good at planning and relatively decent executing those things.
Over the last few years, though, I’ve spent a lot of time reflecting on how I execute on the projects I’ve delivered.
Along the way, I came to realize several things about successful execution, but more interesting I’ve discovered a few reasons why many of us are NOT executing.
Here are 5 reasons why you’re not executing:
You’re more concerned with the outcome than the process
It doesn’t matter what you’re trying to accomplish, the outcome will never be as important as the process. The process is where greatness lives. Too often we’re addicted to the outcome, we can’t wait to ARRIVE, while we aren’t even familiar with what it takes to get there. Fall in love with the process. All the inner workings of what you’re trying to execute on. I always use great athletes as my example. Kobe Bryant (RIP), my favorite athlete at all time was known for his love of the game not just winning but losing, training, and failing. He lived for it all. He was in the gym when no one else was and when no one was cheering him on. We all can get used to getting in the gym when everyone else is NOT!
You’re waiting perfect
We’ve all been there. We can’t start until we have a specific amount of money, perfect equipment, the right look, or the right people are cheering us on. Perfect is the enemy of progress. I understand the desire to be perfect and polished, especially in the age of Instagram. But there is so much beauty in growth and transformation. Some would argue that’s even more beautiful. The more we wait on perfect the more we rob ourselves of our transformations.
You Fear Failure
We all have fears. The fear of failing is among the biggest of them. You’re crippled by fear and it keeps you from executing. The fear of embarrassing yourself, of not looking as polished as the people you look up too. For the longest time failure was my biggest fear. Until, I understood the inevitability of it. It doesn’t matter what advantages we all have in life, none of us can avoid failure. At this point I’m not sure I even believe in ‘failure’ in the way that we tend to load the word with shame. There is no success without failure, let’s embrace it as the part of the journey it is.
You Haven’t Prepared
Preparation is key to execution. Being ill-prepared will cost you momentum. There is nothing worse than having to stop execution to go back to plan, research or redo work you’ve already done. There is also a level of confidence needed for execution and preparation is one of the only ways to help us feel more confident.
You’re trying to execute on someone else’s blueprint
In the age of the influencer it’s easy to try to execute someone else’s blueprint. While it is wise to try to learn from someone else, it’s also important to remain true to who we really are. Execution is extremely difficult and if you’re not completely in it then it will be an even bigger challenge to execute to the end.