Island girl. Proud Grenadian. Teacher. Dreamer. Traveler.
I'm passionate about helping mission focused creative entrepreneurs and small businesses create strategic content while saving time and money.
I've been creating content for over 10 years. I've created countless hours of strategic content for blogs, YouTube, podcasts and social media.
When I first started creating content ten years ago, I had no idea what I was doing. Through consistent content creation I built a following and I’m growing my business. Content holds the key to building trust, which leads to conversions and ultimately sales. Done right, it can prove to be insanely effective for your business. How do you ensure you use content effectively. With the right content strategy.
A strategy that focuses on content creation, publication, and distribution. The purpose of your content strategy is to spread the word about your business, attract your target audience, and engage them to convert them to customers. You need a loyal brand following, right? A powerful content marketing strategy can do that for you.
In fact, a carefully planned, well-designed and implemented content strategy can take your brand to new heights. When you create a content strategy, you should have answers to the following questions:
· What is the need for content?
· What types of content do you need to create?
· Who is your target audience?
· What do you want to achieve?
· Where will you post the content?
· How will you promote it?
· How will the content reach your audience?
· Who will create your content?
· What is your brand voice and how will you maintain it across different platforms?
Here are 4 key reasons why you need a content marketing strategy for your business:
1. Build Trust
Trust is everything in business. Until you earn the trust of your audience, they may not be interested in buying from you. Harness the power of your expertise in the niche to gain the trust of the audience. You can do that by creating reader-friendly, informative, and engaging content. As the audience starts to see you as an authority in the field, they will look to you to give solutions to the problems concerning them. No doubt, they will be happy to spread the word about it too. Happy customers can bring you more customers.
2. Build Brand Awareness
Not everyone knows about your business, right? So how do you change that? With a content strategy you can reach a wider audience and raise brand awareness. Done right, a content strategy can significantly improve traffic to your website. Additionally, it will help build quality inbound leads to your site. The right content strategy will help you generate more awareness about your brand and demonstrate your skill and expertise again and again.
3. Generate leads
When you create content, the idea is to share the most relevant information with your audience. When the largest search engine Google recognizes your content as relevant and useful, it will rank higher in the search engine page results. When you consistently create fresh, informative, and relevant content, it will help in lead generation. You need leads to come to you and buy what you’re selling. With the right content strategy, strangers can turn into leads and then finally into customers. Leveraging your content strategy to nurture and generate leads at every step of their journey with you.
4. Achieve Your Sales Goals
All of your marketing efforts are targeted to accomplishing sales goals. So the idea is to set a goal and a plan of action to ensure that you stay focused and on track. Remember, when it comes to creating content, you want to focus on something that meets the needs of your target audience. When you have sales goals in mind, you can set priorities and ensure that all your marketing efforts are driven by those goals.
A documented content strategy is crucial to ensuring that all efforts translate into tangible results. The right content will act as an attractive lead magnet and fuel your acquisition of prospective customers. When you have the goals set, start posting the right content to capture leads.
The best content strategy will get you tangible results without having to spend too much from your pocket. It attracts your audience by creating awareness about your brand. This gives your audience the solution to an immediate problem. Second, it establishes trust by building your expertise in the niche through relevant, informative content. The more prospects return to you for information, the more likely they are to look to you before making a purchase. This is how you build brand authority. Finally, convince them through the power of the written word to hire you based on your content and expertise.
This week I shared on my IG stories that I was planning to create 90 days of content in two weeks. It’s an intense strategy to execute and I had to revisit the importance of execution.
Execution is a critical skill and we strive to perform it well, but we may
a) underestimate how important it is to our success or
b) not recognize the reasons we’re NOT executing
Most of us are pretty good at coming up with ideas for the future, and many of us are pretty good at developing plans to achieve those things.
I know I certainly am. If you were to take a look at the notes app on my phone, you will see all the plans and ideas that remain unexecuted greatness.
Many of the things in there are ideas for things that could be followed by a page or two of details on how I could do it. I have plans for books, a video series, a new business idea, an exercise routine, and an improved process for creating content.
Will I ever do those things? Some, yes. Others, no.
Like almost everyone else on Earth, I’m good at planning and relatively decent executing those things.
Over the last few years, though, I’ve spent a lot of time reflecting on how I execute on the projects I’ve delivered.
Along the way, I came to realize several things about successful execution, but more interesting I’ve discovered a few reasons why many of us are NOT executing.
Here are 5 reasons why you’re not executing:
You’re more concerned with the outcome than the process
It doesn’t matter what you’re trying to accomplish, the outcome will never be as important as the process. The process is where greatness lives. Too often we’re addicted to the outcome, we can’t wait to ARRIVE, while we aren’t even familiar with what it takes to get there. Fall in love with the process. All the inner workings of what you’re trying to execute on. I always use great athletes as my example. Kobe Bryant (RIP), my favorite athlete at all time was known for his love of the game not just winning but losing, training, and failing. He lived for it all. He was in the gym when no one else was and when no one was cheering him on. We all can get used to getting in the gym when everyone else is NOT!
You’re waiting perfect
We’ve all been there. We can’t start until we have a specific amount of money, perfect equipment, the right look, or the right people are cheering us on. Perfect is the enemy of progress. I understand the desire to be perfect and polished, especially in the age of Instagram. But there is so much beauty in growth and transformation. Some would argue that’s even more beautiful. The more we wait on perfect the more we rob ourselves of our transformations.
You Fear Failure
We all have fears. The fear of failing is among the biggest of them. You’re crippled by fear and it keeps you from executing. The fear of embarrassing yourself, of not looking as polished as the people you look up too. For the longest time failure was my biggest fear. Until, I understood the inevitability of it. It doesn’t matter what advantages we all have in life, none of us can avoid failure. At this point I’m not sure I even believe in ‘failure’ in the way that we tend to load the word with shame. There is no success without failure, let’s embrace it as the part of the journey it is.
You Haven’t Prepared
Preparation is key to execution. Being ill-prepared will cost you momentum. There is nothing worse than having to stop execution to go back to plan, research or redo work you’ve already done. There is also a level of confidence needed for execution and preparation is one of the only ways to help us feel more confident.
You’re trying to execute on someone else’s blueprint
In the age of the influencer it’s easy to try to execute someone else’s blueprint. While it is wise to try to learn from someone else, it’s also important to remain true to who we really are. Execution is extremely difficult and if you’re not completely in it then it will be an even bigger challenge to execute to the end.
So much has happened in the world since the beginning of 2020 and none of it was on our vision boards. Ha. I always get a laugh when I see that meme. Coronavirus has taken the world by storm. With the COVID-19 pandemic threatening human lives, the turn of events has been distressing and depressing.
While you may have had big dreams for 2020, you might feel disheartened at what has transpired in the world. Don’t lose hope! You can STILL make 2020 the best year yet. Let it be a reminder that each and every day is a gift. We are not owed our next breath.
Even before the pandemic…my world stopped when we lost Kobe. It just didn’t make sense that someone who gave their all every day of their life would be taken so suddenly and tragically. I just knew that Kobe would get more time because he was just that great at making the best use of the time he was given. If anyone deserved more time it was Kobe Bryant.
But it doesn’t work like that. Our time here is finite. Our time to live our purpose and complete our assignment is limited. Similar to his life, Kobe’s death changed me. It reminded me that I had work to do. That my next breath is a gift. That when this is all over I want to say that I left it all on the court.
It’s with that perspective that I am determined to STILL make 2020 my best year yet. I owe it to myself.
The top priority to making 2020 your best year yet is to prioritize health. Not just physical health but your mental health as well. Maintain social and physical distancing practices. Don’t ignore the ways in which you find peace and happiness. Do what you need to do for you.
Here are a few way to make 2020 your best year, yet:
Re-evaluate your goals
Don’t be afraid to start over. Treat today like day one of 2020. Your goals pre-coronavirus may not be realistic post coronavirus. Do you have a goal to generate more income? With the inevitable economic impact of the virus one or even two sources of income may not be enough to protect your financial goals. Did you plan to launch a new business this year? Can the timeline be shifted? Create a new blueprint for the current climate. Remain flexible. A pivot may be necessary. Evaluate, create a new plan, and then execute.
Focus on self-improvement
If you are fortunate enough to be working from home, it can be a great opportunity to focus on self-improvement. It’s a wonderful time to read more books, create a budget, create an at home physical fitness routine. More important than productivity, create a few self-care routines that will ultimately improve your quality of life. Try journaling, meditating, and taking adequate time to rest.
Leverage your full-time job
While all jobs are at risk due to the uncertainty of the economy, if you are fortunate enough to work from home and retain your full salary, find ways to create leverage. Having a salaried job makes you less risky to banks and lenders. Consider maxing out your 401k. Speak to HR about other financial resources your job may provide.
Improve your money habits
We may be headed into a recession, if not a depression. Your money habits are more important than ever. Here are a few money habits to consider and add to your financial goals:
Generate more income
One stream of income is just too risky during these times. Consider finding new ways to generate extra income with the skills you currently have.
Don’t add new expenses because you have more income. Find ways to cut back on your spending where you can. The goal is always more income and less expenses.
Save more money
Regardless of your income…try to save money! Even if it’s just $10. Save it! There is absolutely no way to grow your money without first saving it!
Improve your credit
If your credit isn’t where you want it to be, use this time to work on improving it. Lenders have increased the minimum score requirements for loans. In the upcoming months good credit can be leveraged to find investment opportunities or to fund the business you’ve dreamed of running.